How To Change Brokerages?

In the competitive world of real estate, an agent’s success often hinges on finding the right brokerage firm to partner with. If you’re considering changing real estate brokerages, you’re not alone. Agents switch firms for a variety of reasons, including improved commission splits, better marketing support, and enhanced training opportunities. However, making the transition can be daunting, especially if you’re currently under contract.

This comprehensive guide will walk you through the process of how to switch real estate brokerages smoothly and efficiently. We’ll provide a step-by-step switching real estate brokerages checklist and cover essential information on switching brokerages while under contract. So, let’s dive in!

Assess Your Reasons for Making a Move

Before you start changing brokerages, take the time to evaluate your reasons for leaving your current firm. Are you looking for a better commission split, improved training opportunities, or a more reputable brand? Identifying your motivations will help you set clear goals and make an informed decision when selecting a new brokerage.

Research and Evaluate Potential Brokerages

Once you clearly understand your objectives, begin researching potential brokerages. Talk to other agents, read reviews online, and make a list of the firms that align with your goals. Consider aspects such as company culture, support, marketing resources, technology, and commission structure. Schedule interviews with the brokerages on your list to get a feel for their environment and gauge how well they align with your objectives.

Create a Switching Real Estate Brokerages Checklist

Creating a comprehensive checklist is crucial when planning a move between brokerages. Your checklist should include items such as:

• Assessing the pros and cons of your current brokerage
• Identifying the reasons for making a move
• Researching potential new brokerages
• Conducting interviews with brokers
• Reviewing and comparing commission structures
• Evaluating marketing, technology, and support resources
• Considering company culture and fit
• Reviewing your contract with your current brokerage
• Consulting with an attorney, if necessary
• Notifying your current brokerage of your decision
• Completing the required paperwork for the new brokerage
• Notifying clients and updating marketing materials

A checklist will ensure you don’t miss any crucial steps and help you stay organized during the transition process.

Review Your Current Contract

Before making any moves:

1. Review your current contract with your existing brokerage.
2. Determine if any clauses may pose challenges to your transition, such as non-compete or non-solicitation agreements.
3. Consider the timeline and any possible financial implications. If you’re unsure about any aspects of your contract, consult an attorney to ensure a smooth and legally compliant transition.

Switching Brokerages While Under Contract

If you’re currently under contract with clients, the process of changing real estate brokerages can be a bit more complex. In most cases, the listing agreements and buyer agency agreements are between the client and the brokerage, not the individual agent. Therefore, you must approach this situation with professionalism and caution.

Start by discussing your intentions with your current broker. They may be willing to negotiate a solution, such as allowing you to take your existing clients with you or splitting the commission with the new brokerage. Be sure to put any agreements in writing to avoid misunderstandings or disputes later on.

Next, inform your clients about your decision to change brokerages. Explain how the change will benefit them and provide reassurance that their interests remain your top priority. Be prepared for questions and potential objections, and remain professional throughout the conversation. In some cases, your clients may choose to follow you to the new brokerage.

Notify Your Current Brokerage and Complete the Paperwork 

Once you have determined the best course of action and are ready to make the switch, notify your current broker in writing. Be professional and courteous in your communication, expressing gratitude for your time with the firm and outlining your reasons for leaving. Give appropriate notice based on your contract, and be prepared for possible counteroffers or attempts to retain you.

Simultaneously, begin completing the necessary paperwork for your new brokerage. This may include an independent contractor agreement, IRS, and state-specific licensing transfer forms. Be thorough and accurate when filling out these documents, as errors can cause delays in the transition process.

Update Your Marketing Materials and Online Presence

As you transition to your new brokerage, updating your marketing materials and online presence is essential. This includes ordering new business cards, updating your email signature, and revising any print or digital advertising to reflect your new affiliation. Don’t forget to update your professional profiles on social media platforms, real estate websites, and the multiple listing service (MLS).

Notify Your Sphere of Influence and Clients

After joining your new brokerage, inform your sphere of influence (SOI), past clients, and any active clients who have not been informed. Send a personal message or an email announcement explaining your move and the benefits it offers to your clients. Reiterate your commitment to providing excellent service and express gratitude for their support.

Embrace the Change and Focus on Building Your Business

Switching brokerages can be a fresh start and a catalyst for your real estate career growth. Embrace the change, be open to learning new systems and techniques, and take advantage of the resources your new brokerage offers. Invest time in building relationships with your new colleagues and immerse yourself in the company culture.

Focus on re-establishing your business by prospecting, following up with leads, and nurturing relationships with your SOI. Develop a strategic plan to leverage the benefits of your new brokerage and set ambitious but realistic goals for your future success.

Creating a Business Plan for Growth and Success in Your New Brokerage

Transitioning to a new brokerage offers an excellent opportunity to reassess your business strategy and create a fresh plan for growth and success. A well-crafted business plan will provide you with a roadmap to follow, helping you stay focused, identify opportunities, and navigate challenges that may arise in your new environment.

1. Set Clear Objectives: Begin by outlining your short and long-term goals. These objectives might include increasing your sales volume, expanding into a new market segment, or building a team. Be realistic but ambitious, and ensure your goals align with the resources and support offered by your new brokerage.
2. Identify Key Performance Indicators (KPIs): Establish measurable KPIs to track your progress towards your goals. Examples of KPIs in real estate include the number of listings, sales volume, and average days on the market. Regularly reviewing your KPIs will help you assess your performance, identify areas for improvement, and make data-driven decisions.
3. Develop a Marketing Strategy: Your new brokerage may offer different marketing resources and tools compared to your previous firm. Adapt your marketing strategy to leverage these resources effectively. This might involve using the brokerage’s branded marketing materials, employing new technology platforms, or expanding your presence on social media.
4. Optimize Time Management: In the initial stages of your transition, you may need to invest additional time in learning new systems and building relationships within your new brokerage. Develop a schedule that balances these tasks with your ongoing responsibilities, such as prospecting, client management, and continuing education.
5. Review and Revise: Treat your business plan as a living document, revisiting and updating it periodically to reflect changes in your goals, market conditions, and the support provided by your brokerage. Regularly reviewing your plan will ensure it remains relevant and effective in guiding your business growth and success.

By creating a robust business plan that aligns with the unique opportunities and resources available at your new brokerage, you can position yourself for accelerated growth and long-term success in the competitive world of real estate.

Balancing Personal and Professional Relationships When Changing Brokerages

One of the challenges agents face when changing brokerages is maintaining a balance between personal and professional relationships. You might have formed close friendships with colleagues at your old firm, and it’s essential to navigate these relationships carefully during your transition to ensure minimal disruption to your business and personal life.

• Communicate Openly: Be transparent with your friends and colleagues about your decision to switch brokerages. Explain the reasons behind your move and emphasize that it’s a professional decision, not a personal one. By maintaining open lines of communication, you can help minimize misunderstandings and preserve friendships.
• Stay Professional: Continue collaborating with your former colleagues when necessary, such as in co-listings or co-brokerage situations. Maintain a professional demeanor and keep personal feelings separate from business interactions to ensure a smooth and productive working relationship.
• Set Boundaries: Be mindful of discussing your new brokerage in casual conversations with former colleagues. While sharing experiences is natural, avoid excessively promoting your new firm or making negative comparisons to your previous brokerage, as this may strain relationships.
• Foster New Relationships: Embrace the opportunity to build new friendships and connections at your new brokerage. You can forge new bonds and expand your professional network by actively participating in company events, training sessions, and informal gatherings.

Takeaway 

Changing real estate brokerages may seem overwhelming, but with proper planning and execution, you can make a smooth and successful transition. By following this comprehensive guide and using the switching real estate brokerages checklist, you can make an informed decision, navigate any challenges associated with switching brokerages while under contract, and position yourself for a prosperous and fulfilling career in real estate.

Remember that transitioning to a new brokerage presents an opportunity for growth and advancement in your real estate career. Embrace the change, remain focused, and invest time and effort in leveraging the resources and support your new brokerage offers. By cultivating strong relationships with your new colleagues and immersing yourself in the company culture, you can maximize the benefits of your move and accelerate your professional growth.

Finally, always keep your client’s best interests at the forefront of your decision-making. Maintaining open communication, professionalism, and a commitment to exceptional service will ensure your clients feel supported throughout your transition and help you maintain your reputation as a trusted real estate professional.

As you embark on this exciting new chapter, stay dedicated to your personal and professional development, and watch your real estate career thrive in the dynamic, ever-changing landscape of the industry.