Nowadays hair extension is a popular line of the beauty business. This service is in demand primarily in large cities, since the target audience is wealthy women who can spend $ 40 – $ 120 for this procedure. In small towns, people receive modest salaries, so this cosmetic service is less in demand and it makes sense to open a hairdresser or a nail salon. In this article, we are going to discuss how to start a hair extension business.
First, you should learn about the process and the most popular techniques.
Training is an important part of building this type of business. Practice should be a must, but you shouldn’t forget about theory either. After all, hair extension techniques will be applied to different hair types. Besides, the cost of the procedures vary, and you need to work with the most popular technologies and be well acquainted with every single detail.
What is a hair extension?
The reason why women use hair extensions is quite common. This procedure aims to make hair thicker, longer, and more voluminous. The duration of the procedure is from 1 to 5 hours. And keep in mind, this is often a complex and expensive process.
A prerequisite for hair extension is the length of its natural hairs from 10 cm to provide invisible fixation points for the strands. At a distance of 1 cm from the roots of the hairline, strands are formed from their hair, and pre-prepared artificial strands are attached to them using glue or keratin-based resin.
What should you do to start a business?
We recommend starting in this business gradually, and to become a good master, you will need to go through several steps.
- School education. Here you will learn about the techniques and practice on how to put it all into practice.
- Work in the salon with an experienced craftsman. You will get the needed experience and practice. So that you will be able to learn a lot of tips and useful solutions that will help you in the future.
- To start a business without a budget, you can start a hair extension business at home. The purchase of minimal equipment, and the equipment of a simple workplace, will immediately fill the customer base.
- Own salon, or rent a studio in an already promoted salon. It requires large investments, but the opportunities are wider, you can also attract more wealthy clients who will not go to a home studio.
As you can see, starting from scratch and immediately launching the salon is not the best idea. The whole business in this area is built on the qualifications and level of work of the master, and you need to become one.
Whether it’s a salon or working from home, you’ll need to equip your workplace. It requires a set of tables, chairs, and mirrors. On average, the cost of such equipment is $ 150 – $ 500, depending on the quality and brand of furniture.
How to promote your business?
Advertising in this area is important and social networks, in particular, Instagram should become your tool. There you can publish photos and videos of your work, as well as reviews of satisfied customers, step by step collecting and expanding your client base.
Hair extension is a good business option for women. The only point is that it is better to start in a large city where there is a target audience. Small investments and quick payback attract, but keep in mind that competition in this market segment is high, and you need to be a professional in your field.